
Samsung Life Incentive
Date: September 2011
Delegates: 320 over 5 days
Estimated value: $1.5 million
Samsung was considering Alaska and Sydney as destinations for their 2011 incentive program. The costs for both destinations were similar. BESydney promoted Sydney as a 'status' destination and offered a range of value-added activities that demonstrated the city's ability to deliver a successful program for the Korean group.
The group will be in Sydney in late September/October 2011 and will travel in waves of 100 delegates.
Paran Travel Australia is the appointed inbound tour operator in Sydney.
Woori Bank Korea Staff Award
Date: Starting in September 2011
Delegates: 210 over 5 days
Estimated value: $1 million
Woori Bank has been a client of Business Events Sydney (BESydney) since 2007.
For the 2011 incentive program, the client wanted to go beyond the standard travel itinerary and include an educational component. The client requested assistance in pinpointing banks to visit, and securing relevant speakers to share insights into the Australian banking industry.
The group will travel in four waves of 50 delegates from September to November 2011. They will visit Sydney as well as the Blue Mountians and Port Stephens.
Good Memory Tours is the appointed ground operator in Sydney.
Prudential Indonesia Star Club Incentive
Date: October 2011
Delegates: 170 over 4 days
Estimated value: $678,640
Business Events Sydney (BESydney) met with the client in early 2010 and promoted Sydney as an incentive destination.
BESydney invited the client to be part of the Oprah's Downunder Adventure Shows at the Sydney Opera House and followed this event with a broader Sydney familiarisation. The famil activities included Sailing Regattas, BridgeClimb, a Sydney Opera House Tour and regional experiences such as horse riding, quad biking and various dining experiences throughout New South Wales.
The client was very impressed with Sydney as an incentive destination and will bring 170 delegates to the city later this year.
ADU is the appointed inbound operator.
Amway Philippines Leadership Seminar
Date: November 2011
Delegates: 150 over 4 days
Estimated value: $598,800
The client's inbound operator, Australian Tours and Holidays, contacted Business Events Sydney (BESydney) in March 2011 seeking support to put together a presentation to promote Sydney to Amway Philippines. Their client had heard about the success of other Amway incentive groups that had come to Sydney and was keen to explore this option.
Amway Philippines conducted a site inspection in Sydney with their travel agent, and soon after announced Sydney as the host destination for 2011 incentive.
Tencent Inc. Overseas Incentive
Date: September 2011
Delegates: 100 over 4 days
Estimated value: $399,200
Tencent Inc., is one of the largest and most used internet, mobile and telecommunication services in China.
Business Events Sydney (BESydney) worked closely with travel industry partners to support Tencent Inc. in bringing their business to Sydney.
The client sought assistance on program, venue and accommodation suggestions. The bid proposal included Sydney city tours, BridgeClimb package, Sailing Regatta, a Sydney Opera House tour, and day trips to the Blue Mountains and the Hunter Valley.
Sydney won this incentive bid because of its destination appeal and the unique, flexible program.
Equity Travel is the appointed handling tour operator for this group.
How can my business benefit?
- To get involved with these events, contact the Stakeholder Relationships team
- For more information, visit the Bid Wins Calendar